Starting in the historic Castro District of San Francisco, Daddy's Barbershop was born as a renowned gay owned and operated barbershop. As their popularity grew, they branched out to Palm Springs, and Austin, Texas with the intention to keep expanding. However, their previous branding and website needed a redesign and migration to stand up to the test of time. With expansion in mind, their new website was built with a newly branded look that now dominates their market and wins them oustanding publicity.
The original branding and website wasn’t showcasing their unique story
Although there were visual elements from the barbershop, the site was cluttered and lacked legibility.
Happy owners. Happy clients. Front page of the Austin Chronicle.
After a complete overhaul and surprising news that the owners made 2 publications in a matter of days, the only thing left to do was celebrate.